Strengthening your brand strengthens your business value.
“Products are made in the factory, but brands are created in the mind”. - Branding pioneer Walter Landor.
Because of this statement, your ability to build value into your brand and communicate that value to customers through your marketing is essential to the long term success of your company.
Your client’s/customer’s perception of your product... Read More
I am reading this great book by Molly O’Malley. “No object, person, or experience will ever bring you the deep and lasting peace that comes from simply being open to life,” writes Mary and embracing your authentic, unique self.
It doesn’t matter whether you’re an employee, a business partner or a client; it’s human nature to judge and compare ourselves... Read More
"Being the best is great, you're the number one. Being unique is greater, you're the only one." Anonymous
Be unique - there's only ONE of you! Brand building is all about being authentic and is the most important and effective means to creating a credible, ethical and consistent image of yourself and the business you represent. Personal branding is the... Read More
As an image consultant and brand management strategist, I empower employees to use emotional intelligence applications in their work environment. These strategies impact their productivity and lead to greater success. Research has forecasted emotional intelligence to be a better predictor of success. Scientists realized there must be another variable that explains success above and beyond one’s IQ. People can... Read More
Image is described as "the character or reputation of a person or thing as generally perceived" in the Concise Oxford Dictionary. A first impression based on non-verbal communication goes a long way in influencing this perception. Within seconds of meeting you, based on a single observed physical trait or behavior, people will assume to know everything about you.
As I... Read More
Welcome all to my first blog!
I am so excited to share some great information that can transform not only how you look but HOW YOU FEEL! How we feel on the inside determines our confidence level and is communicated non-verbally to others. So you can see how important it is to create an image that aligns our inner attitudes... Read More