“Being the best is great, you’re the number one. Being unique is greater, you’re the only one.” Anonymous
Be unique – there’s only ONE of you! Brand building is all about being authentic and is the most important and effective means to creating a credible, ethical and consistent image of yourself and the business you represent. Personal branding is the practice of a professional marketing themselves and their careers as brands – which is the ongoing process of establishing a consistent and credible image or impression in the mind of others about yourself. Everyone has a unique personal brand, whether they know it or not. But what we should all be striving for is a powerful, attractive and visible personal brand. I define that as an online and in-person authentic display of the engaging aspects of your professional and personal activities and interests.
If you don’t have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to the next level or meet new, high quality friends.
Your brand is who you are and what you stand for. It’s your positioning, your platform, and your point-of-view. It’s what sets you apart from everyone else who does what you do.